SEO
Search Engine Ready...
So, you've built your website - it looks great! What next? Obviously the whole point of having built a site was to get people to visit it. That's where SEO is a must. SEO (shortened down from the phrase Search Engine Optimisation) is an ongoing process where we firstly research search queries performed on topics surrounding your business. This gives us guidance on what content would rank higher in search results so we can then produce content that fits these searches.
During the SEO process, we will also optimise your site by doing making sure content to encourage google to index your site.
Here's our SEO process:
Stage 1
Discovery Phase
Before we start any research or even think about creating any content - we need to know more about your business. What are your goals? Your target audience? Your competitors? We have a series of questions we'll run you through so that you can get the most out of your SEO investment.
Want a better understanding of how SEO works and how it can impact your site? Check out our handy SEO guide here:
Stage 2
Google Analytics
Without a properly setup google analytics account - you will be unable to view your page views, bounce rates, locations, traffic sources and other useful data. This means you won't be able to measure your efforts or have a true understanding on your site.
If you are running facebook ads for an Ecommerce store, we will also setup a facebook pixel so you can gather even more data which will assist with the running of ads.
Stage 3
Keyword Research
Understanding what your target audience are searching for is crucial to success. Knowing what your competitors are ranking for and what content your consumers are searching for most will help us (and you) produce content that is most likely to rank - therefore boosting your site up the googleometer!
