Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
The cost of Google Ads can vary depending on your bidding strategy and the competitiveness of the keywords you're bidding for. Advertisers can choose a maximum bid amount, and the total cost can be controlled by setting a daily budget on your campaign.
Generally speaking, the more you spend - the more traffic you will receive.
If this is your first time running ads, we suggest starting small and scaling up when you see some tangible results!
Google Ads works on an auction system, which takes place every time a user performs a keyword search. To "win" the Google Ads auctions and see your Google advertisement appear for relevant keywords, you'll need to optimise your Quality Score and bid amount.
Keywords in Google Ads are words or phrases that advertisers can set their ads to show up for when people search for those specific terms or visit certain websites. Keywords are matched to a user's search query or the content they’re viewing.
Don't have a scoobie what keywords would work best? Don't worry - it's included in our pricing!
To start using Google Ads, you'll first need to create a Google Ads account. Once the account is set up, you can create your ad, set your budget, select your target audience, and choose where your ad will appear on Google's network.