Explainer videos are short, simple, and engaging, and they help increase brand awareness through storytelling. An explainer can lead your digital transformation by helping audiences understand your product better through video.
You can execute explainers in several ways. Since these videos are short, you can upload them on any social media platform, and users can easily share them with their networks. The key, though, is choosing the right animation studio.
Not all production companies have a grasp of what their clients’ customers want and even fewer can truly execute your vision. Here are some things you should consider before choosing a company to help you move forward with your e-commerce marketing efforts.
How much do the services cost?
Cost-effectiveness is at the forefront of your concerns if you own a small or medium-sized business. One of your most significant criteria could be affordable video packages.
A full explainer video should cost less than half of your marketing budget, allowing you to allocate resources for making other promotional materials. In most instances, you get what you pay for; in video production, that is not always the case.
Some companies only need a few simple animations, while others require elaborate content that can be used for several different videos. Your audience’s preferences should help you come up with a proper spending estimate so you can choose the package that fits your budget.
What genre of video do you need?
Video production companies have different specialities. Some companies are great at corporate animation, while others are focused on motion graphics. Furthermore, video production teams also show their personalities within these genres—one company might produce rustic, hand-drawn cartoon clips while another one might like incorporating techno-futuristic elements in their projects.
Companies that have been around for a while are your perfect choice for video production. These types have a portfolio to fall back on, so you are aware of what they can do and what kinds of companies and aesthetics they have worked well with previously.
How will they bring out our brand’s uniqueness?
In digital content creation, you have to stand out. Choose a company that won’t rely on stock images or illustrations you pay for on the Internet. A unique explainer video should include a personal touch of your brand and convey that it was made specifically for you.
Your choice should know how to combine story ideas with your brand’s look and come up with an explainer that genuinely addresses frequently-asked questions about your company. They should know how to use the narrative to capture a viewer’s attention.
How well do they know video production?
If a company has been working on video production for many years, it will show. Experienced companies know how to edit videos to fit the client’s needs. They have basic principles down, like matching the audio volume with what is happening on-screen and choosing the type of music to go along with a scene.
Inexperienced creators might not grasp the nuances between commercial videos, explainers, and corporate videos just yet. If you hire a company new to the trade, you might get a video that is a better fit for digital billboards than it is for social media platforms.
Other considerations when choosing
In the process of choosing experts to help you produce your animated explainer video, you’ll have to consider whether you want to work with a large production house or smaller animators. Most large firms price their work at a premium because they supposedly produce top-quality output. Do not discount new companies though; some new players provide services that are just as good as what established ones deliver. Make sure to view their portfolio and see if you can view client testimonials before you make your decision.
A compelling explainer is one that best conveys your brand personality. It brings your company to life, memorably presents your information, and hooks audiences from the start until the end.
The best digital marketing agency keeps you top of the mind. They can help you make unique explainer videos and tread the middle ground between advertising and corporate film, providing valuable content and keeping audiences engaged with your brand.
Give life to your online brand and let Dab Hand Marketing handle your corporate animation needs. From conceptualising to execution, our dedicated team member will be ready to assist you with all your needs. Contact us today and let us get started!