8 min read

Social Media Marketing for Businesses

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Harry Lang
December 15, 2023
5 min read

It is no secret that social media has taken the world by storm. Unless you're an alien, chances are you've heard of social media! With a fast-paced and ever-changing dynamic, getting lost in what you should be doing is easy.

As a business owner, you know marketing is essential to your success. You also know that traditional marketing methods are no longer as effective as they once were. Television commercials are easy to skip, radio ads can be tuned out, and print ads are easily ignored. This is where social media comes in.

Social media marketing is a way for you to connect with your customers and create a community around your brand. It allows you to build relationships, interact with potential customers, and create relevant and engaging content.

But not everyone knows how to use social media to their advantage. Small businesses often think that social media is a waste of time or that they don't have the resources to do it effectively. This couldn't be further from the truth. Keep reading to learn how to use social media for marketing your small business.

What is social media marketing?

Social media marketing (SMM) is using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves creating content that aligns with your brand identity and sharing it across your social channels.

It also includes paid social media advertising, which allows you to boost your posts and increase your reach. SMM is an essential part of any digital marketing strategy and should be a priority for any small business owner.

Why is social media marketing important?

There are several reasons why social media marketing is important for small businesses. Let's take a look at a few:

  • Increased brand awareness: The more people see your content, the more likely they will become familiar with your brand. And the more familiar they are with your brand, the more likely they will purchase from you.
  • Improved customer relationships: Social media allows you to build relationships with your customers. By interacting with them regularly, you can create a sense of loyalty and trust.
  • Increased website traffic: By sharing your content on social media, you can direct people to your website, where they can learn more about your products or services.
  • Improved sales: Ultimately, the goal of any marketing strategy is to increase sales. SMM is an effective way to drive traffic to your website and make it easy for customers to purchase from you.

These are a few reasons social media marketing is important for small businesses. When done correctly, SMM can be an extremely effective way to grow your business.

How to use social media for marketing

Now that we've gone over why social media marketing is important let's talk about each social media channel and how you can use it for marketing your small business.


Facebook is the largest social media platform, with over 2.9 billion monthly active users. That's a lot of potential customers! As a business owner, you should use Facebook to interact with your customers, share relevant and engaging content, and boost your posts with paid advertising.

The first step is to create a Facebook page for your business. This is where you will share your content and interact with your customers. Be sure to fill out your profile and include relevant information about your business, such as your website, address, and hours of operation.

Once you have a page set up, start sharing engaging content. This can include blog posts, photos, infographics, videos, and more. It's important to post regularly and vary the types of content you share to keep people interested.

You can also use Facebook ads to reach a wider audience. These are paid advertisements that appear in people's newsfeeds. You can target your ads to people based on their location, age, gender, interests, and more.


Instagram is a photo and video-sharing social media platform with over 1 billion monthly active users. It's especially popular with younger people, making it a great platform for marketing to millennials.

As a business owner, you should use Instagram to share high-quality photos and videos that showcase your products or services. You can also use hashtags to reach a wider audience and connect with other businesses in your industry.

To get the most out of Instagram, it's important to post regularly and interact with your followers. Like and comment on their photos, and respond to their comments on yours. This will help you build relationships and grow your following.

You can also use Instagram ads to reach a larger audience. These ads can target specific demographics, interests, and locations.

When used correctly, Instagram can be a powerful tool for marketing your business. With over 2 billion active users, it's a great platform for reaching a wide range of people. And, with its focus on visual content, it can help you show off your products or services creatively.

So, if you're not using Instagram for your business, now is the time to start.


Tiktok is a social media app where people can share short videos of themselves. It is a great platform for businesses to market their products or services. Businesses can create short video ads and post them on Tiktok. They can also use Tiktok to promote their brand and connect with potential customers.

Tiktok offers a variety of marketing tools that businesses can use to reach their target audience. Businesses can use Tiktok to create short video ads, promote their brand, and connect with potential customers.

Perhaps the most attractive element is that you can edit your videos straight from your phone- very convenient. You don’t need any fancy equipment or editing software. Just download the app and start creating videos.

Another great thing about Tiktok is its great platform for connecting with potential customers. You can follow other businesses and see what kind of content they are posting. You can also comment on their videos and start a conversation. This is a great way to build relationships with potential customers.

If you are looking for a new way to market your business, Tiktok is a great option. It is easy to use, convenient and offers a variety of marketing tools. Give it a try and see how it can help you reach your target audience.

Connect with Dab Hand marketing

We offer ready-to-go sites that can actually link up social media feeds that will pull in your social content and display it on the site without you having to put it up manually. This will save you time to focus on growing your business, making more content, and interacting with your customers.

Be aware that there is more to social media than simply posting random material in the hopes of being consumed. If you want to maintain a good relationship with your audience, remember to engage with them by liking and commenting on their posts.

You might also want to promote your website through paid social media ads. The costs will depend on your goals, but remember that you need to factor in the time it will take to create the ads and manage your social media accounts.

Pro tip: It’s way easier to schedule your content in advance. We added a social media scheduler to our dab-hand marketing hub. Here, you can spend a day uploading your content to social rather than continuously struggling to stay on top of it all the time.

Bottom Line

There is no doubt that social media marketing can be a great way to connect with more customers and promote your business. However, it’s important to use social media in the right way. Posting relevant and engaging content, interacting with your audience, and promoting your website are great ways to use social media for your business.

WARNING! Before you start making channels on all social media platforms, make sure you have enough time and energy to use them and keep active. Nothing is more frustrating than seeing the last photograph on your Instagram feed was from months ago. It implies that you don't have time to devote to it.

At Dab Hand Marketing, we can help you with your social media marketing so you can focus on running your business. We offer various services, including creating and managing social media accounts, developing content calendars, and scheduling posts in advance. We can also create and run paid social media ads. Contact us to learn more about our services.

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