Have a website, but it’s not making as much money as you’d like it to? Perhaps it’s just a free blog where you don’t charge your users anything to be using your site.
Unless your website is purely a hobby for you, you’ll want to make sure that your project is completely worth your time. And, with hosting costs, web app software, plugins and other expenditure along the way – wouldn’t it be nice to make your site break even?
Here’s 5 Ways to make money from your wordpress blog – and (before you press that back button and find another article) all of these ideas can be rolled out across any platform or site to help increase website revenue – so they are not specific tactics for wordpress only sites!
First up, the most well known and recognisable tactic to increasing your website revenue is to implement advertisements. If you have a lot of traffic, ads could be the most profitable way of monetising your site. There are several types of advertisements you could implement into your website that include:
Banner AdsThese are the most common form of ads that appear on sites. This type of as involves having a small, fixed portion of your website dedicated to showing a still or moving ad. These usually appear either above your website content or at the side.
Video AdsVideo ads - If your website or channel uses a lot of video content. You could take a look at implementing a video ad which plays either before during or after a video has been watched. Facebook currently offers a neat solution for those popular users with a medium to large following.
PopupDefinitely the most intrusive and annoying form of advertising, a popup ad involves interrupting the user at a certain period of their journey with an ad.
InterstitialSimilar to the popup, and interstitial advert is a large, semi intrusive ad which appears somewhere in the journey where the user is looking for something. For example, a digital download may have an advert with a timer on it that the user has to wait for before their download can be made. This tactic only really works properly when the user is only able to get what they are looking from from your site and your site only. If what you are giving is readily available on other sources (whether it’s blog content, digital downloads etc) then your users are likely to just abandon your ad and get what they are looking for elsewhere.
Although tempting, steer away from cluttering your home page with these – This is the most important page on your site and is often the first impression when users first get to your site, and if it’s cluttered with ads they will not get a very good first impression! We suggest adding them on a non intrusive place (such as on blog posts or downloads pages)
Again, even though using ads can be a hugely lucrative method of monetising your site, it is not without risk.1) You may end up devaluing your brand (especially if your ads are not targeted or appear irrelevant and spammy)
2) Overusing ads may annoy your users and send them away somewhere else
Similar to ads, affiliate marketing can take a non intrusive space on your website and lets you cross promote products which may be of interest to your audience. For example, if you run a blog about gardening tips, you may have an affiliate advert down the side of your posts which shows a popular gardening tool available for purchase on someone else’s site.
Depending on what platform you are using for your affiliate marketing, you would usually get paid a small commission when the user clicks on an ad. You would also receive a larger commission if a user was to buy that product.
Amazon is probably the best platform to use for this due to its recognisability and huge catalogue of high quality products. Amazon also has a ready to go affiliate marketing programme called the amazon affiliates programme.
If you have a popular brand with a supportive audience, you could start selling merchandise that your consumers may like.
Dab Hand Marketing are soon to launch their own merchandise line which sells branded clothing, mugs and office goods. For us, not only would mean a potential gain in revenue, but is also perfect for brand awareness (when people wear your hoodies out in the open – they are basically walking talking advertisements for your brand)
We know that you guys are probably super busy being awesome entrepreneurs, so if you don’t want to deal with stock or shipping you could use a ‘print on demand’ service
We use printful for all our print on demand clothing ventures – you can sign up here:
Premium content (or subscription to access your content)
If you post a lot of valuable content and already have established a trustworthy web presence – you may want to start charging users to access this content.
This doesn’t mean having to give up all your free content. You may still want to continue giving free content away, but maybe start selling ‘premium content.’ Ideally, a mixture of both would be best. This way you are giving new customers the opportunity to trial your brand without parting with any money. However, for those who are confident and trust your brand are able to invest into getting your premium content.
Upsell your time and skills
Although not a direct way of monetising your existing content and website – if you offer content which is valuable and possess a skill which you have been showcasing (such as how to tutorials for forex) you may also wish to consider selling your time to start running a premium course, take classes, or mentor people on a one to one basis. This would undoubtedly be more work, but would definitely help monetise your existing website.
Got an idea but want help bringing it to market? We can help you. Give us a shout and we can take a look at how we can help.