Google MyBusiness: Why You Need To Have It
Google my business is a free service that allows businesses to create a Google listing. The listing can include information about the business, such as hours, contact info, and website. The listing also includes a map with the business location marked. The Google my business listing can help improve local SEO because it increases the chances that your business will appear in search results for customers in your area.
Creating a Google my business listing is quick and easy. You just need to create a free account and fill out some basic information about your business. Once you’ve created your listing, you can start collecting reviews from customers. Google my business reviews can help improve your local SEO because they show potential customers that your business is trustworthy and reliable.
This blog post will help you understand what Google My Business is, how to create a listing, and the benefits of collecting reviews.
What is Google my business?
Google my business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them the story of your business.
If you're a business owner, you can use Google my business to:
- Manage how your business appears on Google Search and Maps
- Post updates and photos
- Respond to reviews
- See and analyze your customer activity
- Get insights into how customers find and interact with your business
Why is it important?
Google is the most popular search engine in the world, and if you're not on it, you're missing out on a huge opportunity to reach new customers. Not only that, but customers are more likely to trust businesses that have a presence on Google. Claiming and verifying your business on Google my business is free and only takes a few minutes.
Benefits of Google my business
There are plenty of benefits to having a presence on Google my business, but here are a few of the most important ones:
1) Improve SEO:
One of the main benefits of Google my business is that it can help your website rank higher in search results. When customers search for businesses like yours on Google, your Google my business listing will show up along with your website. The more information you include in your listing, the easier it is for customers to find you.
When you include keywords in your business description, for example, it makes it easier for customers to find you when they search for those terms. Google my business also allows you to include links to your website and social media pages, which can also help with SEO.
2) GMB Is Free
Another great benefit of Google my business is that it’s free to set up and maintain. All you need is a Gmail account to get started. Once you’ve set up your listing, you can add as much or as little information as you like. You can also update your listing anytime, so it’s easy to keep your information current.
You might only have to pay anything if you want to promote your listing with Google Ads. However, even this is relatively inexpensive, and the benefits of doing so can be significant.
3) Increase Trust and Transparency
When potential customers search for businesses like yours on Google, your Google my business listing will show up along with your website. This allows you to show potential customers who you are and what you stand for before they even visit your website.
You can use your Google my business listing to share important information about your business, such as your address, phone number, and business hours. You can also include photos and videos, giving customers a better idea of what to expect from your business.
Including this information can help increase trust and transparency, two important factors in winning new customers.
4) Implement a Feed
One of the best things about Google my business is that you can implement a feed, so you never have to manually add information. A feed is an XML file containing all the information about your business, such as name, address, and contact information.
You can create a feed using a program like Google Sheets or Microsoft Excel. Once you’ve created the feed, you can upload it to your Google my business listing. The information in the feed will automatically be added to your listing, so you never have to worry about it being out of date.
Creating a feed is a great way to save time and ensure that your listing is always up-to-date. With one of our ready-to-go sites, we can also set up a feed so that when a new review is collected, it will automatically be added to the website.
5) Helps Gain Customer Insight
Google my business provides valuable insights about your customers, such as how they found your listing and what actions they took after visiting it. This information can be extremely helpful in understanding what’s working and what isn’t.
For example, if you see many customers finding your listing through a particular keyword, you might want to focus your efforts on optimizing your listing for that keyword. Or, if you see that customers are visiting your website after looking at your listing, you know that your listing effectively drives traffic to your site.
Google my business insights can be valuable in helping you improve your listing and win more customers.
6) Get More Reviews
Another great benefit of Google my business is that it makes it easy for customers to leave reviews. Reviews are important because they show potential customers that your business is trustworthy and reliable.
Google my business makes it easy for customers to leave reviews because they can do it directly from your listing. All they need is a Gmail account. Reviews can also be left from the Google Maps app, which makes it even easier for customers to leave them.
Encouraging customers to leave reviews can be a great way to win new business. The more positive reviews you have, the more likely potential customers will choose your business over a competitor.
Pro tip: If you get a lot of reviews, you could take one step further and buy a branded business card from the dab hand marketing store. When you're ready to collect a review, you can tap on the back of your customer's phone and take them straight to your google my business reviews page.
Google my business is a great way to increase your visibility and win new customers. It’s free to set up and easy to use, and it provides many valuable benefits, such as increased trust and transparency, insights about your customers, and the ability to get more reviews. If you’re not already using Google my business, now is the time to start.