Kickass Websites: What makes a good website?

Your website is often the first point of contact between you and your potential customers. It's important to ensure that your site makes a good impression and provides visitors with the necessary information.  If your website isn't up to par, you're essentially flushing money down the pan by driving traffic to a site that won't generate nearly as many leads as a well-made website would.

A good website is a foundation for all of your marketing efforts. It's the starting point from which people will learn about your company and what you have to offer. Whether you're a plumber, an eCommerce business, a startup, or a high-flying blogger, having an easy-to-use website is key to your success.

Have you ever gone on a terrible site and tried to use it? My bet is that you left pretty quickly after you started. That’s what your users will be doing too. This post will look at what makes a good website for tradies and startups, including tips on design, content, and functionality.

There are a ton of things that make a good website:

1) Clear information

The copy on your website should be clear and concise. You want to tell visitors what you do, how you can help them, and why they should work with you. Write in a way that's easy to understand, and avoid using jargon or technical terms.

If you offer multiple services, make sure it's easy for visitors to find the information they're looking for. Use clear headings and subheadings, and consider using an FAQ page to address common questions.

The information on your website should be up-to-date and accurate. If you've changed your prices, updated your product offerings, or made any other significant changes, be sure to reflect those on your site. Outdated information is a turnoff for potential customers.

2) Aesthetically pleasing design

Your website's design should be eye-catching and visually appealing. Use colors, fonts, and images that are in keeping with your brand identity. And speaking of images, make sure they're high-quality and relevant to the content on your site.

Your website's layout should be easy to navigate, with a clear hierarchy that allows visitors to find the information they need quickly and easily. Use menus and submenus to organize your content, and consider using drop-down menus for complex sites.

Your site should also be responsive and look good on all devices, from desktop computers to mobile phones. With more and more people accessing the internet on their smartphones, it's crucial that your site can be viewed on a small screen.

3) Clear Call to Action (CTA)

Your website should have a clear call to action (CTA), whether that's "Sign up for our newsletter," "Get a free quote," or "Buy now." Your CTA should be prominently displayed and easy to find. And it should be relevant to the user's needs.

If you're unsure what CTA would work best for your site, consider A/B testing different options to see which performs better. The goal is to get visitors to take the next step, whether subscribing to your newsletter, requesting a quote, or making a purchase.

It is essential to have a CTA on your website because it tells visitors what you want them to do next. without a CTA, they may just leave your site without taking action.

4) Fast loading speed

No one likes a slow website. Visitors will likely give up and go elsewhere if your site takes too long to load. To ensure fast loading times, optimize your images and videos for the web, and avoid using large files or unnecessary code.

The ideal loading time for a website is two seconds or less. Anything more than that, and you're at risk of losing visitors. Use Google's PageSpeed Insights tool to test your site's speed and get tips on improving it.

When it comes to website speed, every second counts. You will likely lose visitors and potential customers if your site is slow.

5) Mobile-friendly

As we mentioned earlier, your website should be responsive and look good on all devices. But it's not enough for your site to be viewable on a mobile phone; it should be optimized for mobile devices.

Mobile-friendly websites are designed specifically for smaller screens and touchscreens. They have larger text and buttons, easy-to-navigate menus, and simplified content. If you want people to visit your site on their smartphones, it's important to have a mobile-friendly version.

You can use Google's Mobile-Friendly Test tool to see if your website is optimized for mobile devices. Just enter your URL and click "Test." Google will then analyze your site and give you a report on what needs to be improved.

6) Security

With so much personal information being shared online, security is more important than ever. If your website is not secure, visitors will likely go elsewhere.

To ensure your site is secure, you should have an SSL certificate. This encrypts the information sent to and from your website, making it more difficult for hackers to access. You can tell if a site has an SSL certificate if the URL begins with "HTTPS."

In addition to an SSL certificate, you should also have a secure login system. This can be a simple password-protected page or a more complex system, like two-factor authentication. Whichever option you choose, ensure it's secure and that only authorized users can access your site.

7) Easy to Use

Your website should be easy to use, with a clear navigation system and simple, straightforward content. If visitors can't figure out how to use your site, they'll likely give up and go elsewhere.

You can do a few things to make your site more user-friendly. First, ensure your menus are easy to understand and that visitors can find what they're looking for. Second, use clear and concise text. Don't try to stuff too much information onto one page. And finally, use whitespace to break up your content and make it easier to read.

A well-designed website should be easy to use and navigate. If it's not, you're likely to lose visitors. The goal is to make it as easy as possible for people to find what they're looking for and take the desired action.

8) Reliable

Your website needs to be hosted on a reliable server to function properly. If your site is down, visitors will not be able to see it. And if your site is slow or has other performance issues, it will reflect poorly on your business.

There are many hosting providers to choose from, so make sure to do your research and select one that will meet your needs. The last thing you want is to deal with a lot of downtime or other issues.

9) Scalable

As your business grows, your website will need to grow with it. Make sure your website is built on a scalable platform and can easily be expanded as needed. Otherwise, you may find yourself in the position of having to rebuild your entire site from scratch.

Scalable websites are built using a modular design, which can be easily expanded. This is in contrast to traditional websites, which are more difficult to change.

If you anticipate needing to add new features or pages to your website in the future, make sure it's scalable. Otherwise, you may end up having to start from scratch.

10) Optimize for SEO

If you want people to find your website, optimizing it for search engines is important. This means including relevant keywords in your content and ensuring your site is easy to crawl.

There are several ways to optimize your website for SEO. First, do some keyword research and include relevant keywords in your content. Second, make sure your site is well-structured and easy to crawl. And third, submit your site to directories and search engines.

By taking the time to optimize your website for SEO, you'll be more likely to attract visitors from organic searches. And that can lead to more traffic and more business.

Bottom Line

A good website is important for any business. It should be well-designed, easy to use, secure, reliable, and scalable. And it should be optimized for search engines. If you can check all these boxes, you'll be on your way to a successful website.

We have a ton of ready-to-go stores at dabhandmarketing.com/readytogosites. These are already made easy to use, fast, reliable, and ready to go to start getting leads and sales.

If you need help with your website or want someone to take a look and give you some tips, feel free to reach us at support@dabhandmarketing.com. We are always happy to help!

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