So, you need a brand!
Whether you’re an aspiring entrepreneur with a vision, or an already established business – your corporate identity (aka brand) is the backbone of everything you do. Your corporate identity reflects your product(s), who you are as a business, your values and even your price range (for example, the colour orange is often associated with low cost products)
At Dab Hand Marketing we have a magnitude of experience with creating quality brands that leave a lasting mark within their target market.
Here's our corporate identity process:
Creating your corporate identity first involves discovering what you are trying to achieve with your business. Our questionnaire will primarily help us understand what you, as a business, are trying achieve, along with your product portfolio and target audience.
With a full understanding of what you are tying to achieve, our team will be able to create a logo which matches your brand personality 100%.
Further to the discovery phase we will guide you through the process of brainstorming. This phase involves gathering all the ideas you have in terms of presenting your business to your target audience.
For example, the colours you feel reflect your price point or the font choice you feel projects your brand personality to your audience. This stage is generally the most exciting.
Having identified everything that will embody your brand, our design guru’s are will be able to begin creating a series of initial design concepts. These concepts will be shown to you and from there, we can then review together and gather your feedback.
This process is repeated until the final logo is created.With a full understanding of what you are tying to achieve, our team will be able to create a logo which matches your brand personality 100%.
Finalise & Implement
Now that our logo has been finalised, we are able to implement our ideas across the full brand. See our graphic design page for more info on design or check out how your brand can be rolled out across digital mediums (such as websites, social media and motion graphics)