So, you need a brand!

Whether you’re an aspiring entrepreneur with a vision, or an already established business – your corporate identity (aka brand) is the backbone of everything you do. Your corporate identity reflects your product(s), who you are as a business, your values and even your price range (for example, the colour orange is often associated with low cost products)

At Dab Hand Marketing we have a magnitude of experience with creating quality brands that leave a lasting mark within their target market.

Here's our corporate identity process:

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Some Things To Consider

Whether your brand is just a loose idea in your head, or whether you know your dream brand inside and here’s some things to consider and questions to ask yourself when you are creating your brand.


Although it may seem like an obvious point, the name of your business is a hugely important aspect of the corporate identity project. Will you make use of a short witty name? Or perhaps a new, obscure word or phrase. Remember, it will be with you for life!

What You Do

This, again, might seem obvious – but have you specifically define what exactly it is as a business you will be doing? It’s very easy to get scatter-brained and have too many ideas and things you are trying to achieve which makes it difficult for your clients to understand and has a negative effect on your corporate identity and business as a whole.

Target Audience

If it’s a wide audience, or a perhaps something very niche – it’s important to define who your target audience are. This will have a huge impact on what kind of a corporate identity you create for this audience.

Price Range

Having worked with numerous startups, this is something that has often been given minimal thought. It’s crucial for creating an appropriate corporate identity to match your intended price range. For example, orange is often a colour associated with low cost / cheapness (think easy jet) – so using that as the main colour for a high quality business selling high ticket items may be a silly move!

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